Client: Concordia University Wisconsin
Assignment: Develop recruitment materials for undergrad enrollment
Solution: PKA developed a new viewbook, mini viewbook, a direct mailer campaign, online materials, financial aid literature in addition to full service marketing support for graduate, adult education and university image.
Results: Enrollment increased 9.6% from fall 2008 to fall 2009. This was the second largest enrollment increase in the state. Total enrollment at CUW is at record levels thanks to the collaboration of the CUW undergrad enrollment team and PKA.
In addition, PKA won nine 2010 Education Awards including a Gold Award for best overall campaign in the largest educational advertising awards competition in the country. PKA also won a Telly® award for television advertising.