PKA Marketing announces that Sarah Fracek has been promoted to the position of Account Executive/Social Media Supervisor, taking a larger role in strategic planning, new business development and account management and direction. She has been with PKA Marketing since April 2009 as an Account Manager/Social Media Specialist.

"Sarah has done an outstanding job in account service for some of our largest accounts," states President Bruce Prom. "She works directly with clients to plan strategy and manage projects. Sarah offers expertise in social media and interactive marketing, in addition to her broad skills in all aspects of advertising, PR and marketing."

Her duties include assisting with strategic planning and execution of marketing plans for the agency's clients, as well as managing the day-to-day contact with the clients.

Fracek is a graduate of the University of Wisconsin-La Crosse and currently resides in West Allis, Wis.