Sarah Fracek, PKA Marketing account executive and social media director, will present during an upcoming Women in Management, Inc. luncheon in Green Bay on January 12, 2011.

Fracek will be speaking about "How to Reach Your Audience in the Digital Age" and will discuss how the addition of so many new mediums, marketers are actually better poised to tailor their messages to specific consumers – spending money more wisely on highly targeted audiences. For more information about the luncheon, visit the WIMI Web site.