5 Things to Consider When Hiring Photographers

[icon_text box_type=”normal” box_border=”no” icon=”icon-eye-open” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”Sometimes you need a pro. Sometimes you don’t. ” text=”In many B2B applications you might be spending more than you need for the wrong type of photography. For example, doing a tabletop product shot might not require an expensive studio setup. A simple head and shoulder testimonial photo probably doesn’t need a portrait specialist. And sometimes, a stock photo will do. ” image=”4664″ title_color=”#e10503″]
[icon_text box_type=”normal” box_border=”no” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”Stay flexible” text=”B2B applications sometimes involve location shoots with products in use, often in hard to control environments. In many cases, some of these photo opportunities can’t be planned. That’s why it makes sense to have a capable photographer from the client and agency on hand that can shoot at a moment’s notice.” title_color=”#e10503″ image=”4665″ icon_animation_delay=”20″]
[icon_text box_type=”normal” box_border=”no” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”Consider the total cost” text=”Some photographers charge royalties. That’s a fair method of compensation when their work is reused. But before you hire a photographer be sure to ask about that. Perhaps you can arrange a fair buyout to retain the photos for your unlimited use and everybody wins. ” image=”4666″ title_color=”#e10503″]
[icon_text box_type=”normal” box_border=”no” icon_type=”normal” icon_size=”icon-4x” icon_position=”left” title=”Make sure the photographer understands how images will be used” text=”Some photographers handle all the archiving and do all the retouching. Others just hand over the images. Photographers who have a good understanding of how the images will be used might shoot things differently to make retouching simpler and less expensive. ” image=”4667″ title_color=”#e10503″ icon_animation=”q_icon_animation” icon_animation_delay=”15″]
[icon_text box_type=”normal” box_border=”no” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”Understand your in-house limits” text=”Getting back to tip #1—when the project requires special skills, such as complicated lighting, aerial photography, enhanced portrait lighting or any other situation beyond in-house capability, don’t cut corners. Do it right and pay what it’s worth. ” image=”4668″ title_color=”#e10503″ icon_animation_delay=”10″]

PKA Marcom works with freelance/professional photographers and videographers for many projects. We also have professional in-house photographers, videographers and directors on hand for most of your needs.

5 Things you didn’t know about PKA Marcom

[icon_text box_type=”normal” box_border=”no” icon=”icon-eye-open” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”PKA stands for Prom, Krog, and Altstiel. ” text=”We also stand for truth, justice and the American Way. But since everyone already called us PKA, and Steve Krog retired in 2007, it was just easier to shorten the name. By the way Prom and Altstiel are still here. ” image=”4664″ title_color=”#e10503″]
[icon_text box_type=”normal” box_border=”no” icon=”” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_animation_delay=”20″ icon_position=”left” title=”We’ve got a lot of blue chip account experience.” text=”You may recognize these brands: Kraft Foods, Evinrude, Miller beer, Johnson Controls, Case, Eaton, Miller Electric, General Electric, 3M, Snap-on Tools, Starcraft, Cardinal Health, Milwaukee Brewers, Cartridge World…and about 150 more brands that are also well known in their markets.” title_color=”#e10503″ image=”4665″]
[icon_text box_type=”normal” box_border=”no” icon=”” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_position=”left” title=”We make stuff. And don’t sell fluff. ” text=”We don’t peddle a lot of marketing jargon so someone else can do the hard work of making it real. We’re one of the few agencies that actually loves collateral and print, writes copy, designs, handles pre-press, shoots photography, retouches, shoots and edits video, manages print production and knows specialty advertising. Of course, we also provide creative and marketing strategy, research, public relations, web design, social media and a lot more.” image=”4666″ title_color=”#e10503″]
[icon_text box_type=”normal” box_border=”no” icon=”” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_animation_delay=”15″ icon_position=”left” title=”We’re not afraid to get our boots muddy.” text=”The best research is done in the field, talking to real customers and comparing our clients’ products to their competitors. We could use terms like ethnographic research, but really it’s just getting out on the job site, riding with a salesperson, and walking the trade shows. It also helps to know how to press a fitting, install a water heater, run a skid steer loader or handle a welding torch. ” image=”4667″ title_color=”#e10503″]
[icon_text box_type=”normal” box_border=”no” icon=”” icon_type=”normal” icon_size=”icon-4x” icon_animation=”q_icon_animation” icon_animation_delay=”10″ icon_position=”left” title=”We have a very cool office (in winter).” text=”Or when George cranks up the AC. We’re not in the Third Ward. Or the Fifth. Or in a drafty old mansion, converted barn, or retrofitted warehouse. We’re in a nice, semi-modern office complex on the East Side (of Mequon), which gets a cool breeze almost every day from Lake Michigan. Comfortable. Affordable. Right sized. Sort of like PKA Marcom. ” image=”4668″ title_color=”#e10503″]

What’s New

What’s new at PKA?

Advertising Creative, 4th edition, Now Available

A totally updated fourth edition of Advertising Creative: Strategy, Copy, Design by Tom Altstiel (PKA Marketing) and Dr. Jean Grow (Marquette University) is now available at Amazon and other online booksellers. The latest version of this best selling series is the first creative strategy and copywriting textbook designed for the “post digital” age. There is a new focus on millennials, with discussion about equality, diversity and ethics in the workplace.

The book gets right to the point by stressing key principles and practical information for students and working professionals. The text also offers modern insights on global marketing, social media, mobile, support media, business-to-business, as well as a Survival Guide for young professionals.

Early reviews have been very positive:

  • “A new standard for integrated marketing in the digital age.” James Kulp, Wunderman West
  • “From ideating to execution, Advertising Creative is the ultimate guide to walk you through the critical steps of a 21st century campaign.” Laura Agostini, J. Walter Thompson
  • This is an engaging text about today’s hyper-empowered consumer that offers a roadmap of survival for advertising, public relations, and digital professionals.” Thomas Gensemer, Burson-Marsteller

Advertising Creative: Strategy, Copy, Design is published by Sage, a leading global publisher of high quality research and teaching content.

PKA Helps Launch New Industry Association

The International Construction and Utility Equipment Exposition (ICUEE) is always a busy time for the PKA PR department. This year was no exception, as PKA reps worked with two clients – CASE Construction Equipment and Thunder Creek Equipment – to introduce new products and conduct media interviews at the show.

PKA also had the honor of partnering with other industry journalists, marketers and manufacturers in helping launch the all new Construction Media Alliance, an association of communications professionals that serve the construction industry.  

For PKA, this included designing the association’s logo and sponsoring a reception at ICUEE, hosted by PKA’s Bill Elverman and Brandon Jaynes. 

“The new Construction Media Alliance is going to help fill a void for construction communications professionals in terms of networking, education and awards/recognition,” says Elverman. “This first event was helping set the foundation, and we’ll all work to build a first-class association that provides professional and social value to all involved. This first event was a great success – thanks to all who made it out.” 

The next major CMA event is slated for World of Concrete 2016. For more information on the association, visit: http://on.fb.me/1iZ55pK.

PKA adds Brandon Jaynes to expand B2B marketing capabilities

PKA Marketing has hired Brandon Jaynes as Associate Director of Public Relations. Brandon brings nearly 15 years of experience in media relations, account management, content creation and fieldwork in construction and manufacturing. He will support clients’ work in these industries, as well as the landscaping and agricultural markets.

“Brandon understands the connection between the challenges that face workers in the field and the front office personnel that run these businesses,” says Bill Elverman, vice president and director of public relations, PKA Marketing. “That experience and skillset is critical in marketing technological benefits and value propositions to these markets, and our clients will see that benefit immediately.”

“We are very pleased to add a person with Brandon’s credentials to our fast growing public relations department, “ remarks PKA president Bruce Prom. “With the addition of several new clients and the expansion of existing clients, we expect to continue the growth of our PR capability.”

New client: Heart Safe Wisconsin

PKA, working with the directors of Heart Safe Wisconsin, is developing marketing communication materials to raise awareness of Sudden Cardiac Arrest and increase support for the organization, whose mission is to provide life-saving CPR training, place AEDs in public places and screen youth for potential heart conditions.

Family Sharing Annual Report

PKA worked with the Executive Director at Family Sharing of Ozaukee County to write and produce the organization’s first annual report. The six -page die-cut brochure highlights Family Sharing’s mission, why they are different, financial highlights, community impact, community partnerships and lists directors.

Family Sharing of Ozaukee County runs a food pantry that serves people in need throughout Ozaukee County. Last year they served 16,380 people with more then 500,000 pounds of food. Family Sharing also runs a resale/retail store that supports the food pantry. Their mission is to alleviate hunger and promote self-sufficiency with dignity and compassion to low-income residents of Ozaukee County. For more information, visit familysharingozaukee.org.

PKA Marketing Communications received two awards at the 2015 BMA Milwaukee Bell Awards Ceremony, held April 23rd.

PKA took home the top Bell award in the PR Campaign category for their work with CASE Construction Equipment and the Dire States campaign. The Dire States campaign raised awareness and support for Proposition 1 in Texas, a constitutional amendment that directed $1.7 billion into transportation projects throughout the state.

Winning an Excellence award in the Services Performed or Produced for a Non-Profit Organization category was the company’s work for Mel’s Pig Roast Charities. PKA positioned Mel’s Pig Roast as the organization that provides “Great Times for Great Causes”, so they may support non-profit organizations in Ozaukee County with a strong emphasis in human services, special needs and scholarship. The services provided helped the 2014 contributions top $80,000.

Bill Elverman, director of public relations, has been promoted to the position of vice president. Elverman will retain his position as the agency’s PR department head while also expanding his role in new business development and strategic direction.

Mel’s Pig Roast Charities and PKA Marketing have been announced as winners from the 12th Annual Service Industry Advertising Awards (SIA Awards), being awarded two silvers and one bronze.

The winning entries included, the “Pig Out for a Buck” button winning silver in the imprinted materials category, the “Glaze Proud Sponsor of Mel’s Pig Roast Charities” poster winning silver and the “Great Times for Great Causes” poster winning bronze in the poster category.