Client: Viega LLC
Assignment: Launch line of ProPress System for stainless steel applications. Achieve sales of $1.1 million in 12 months.
Solution: PKA developed a three-dimensional direct mailer sent to 3700 prospects.
Results: In 12 months, sales reached $1.3 million, an 18% increase over projection. The cost per lead from this mailer was 1/20th of the cost per lead obtained through trade shows.