PKA partner, vice president and creative director Tom Altstiel made a guest appearance on the popular Power to the Small Business internet podcast show this week. The show, hosted by Jay Ehret of The Marketing Spot, brings the brightest marketing minds to the airwaves to provide entrepreneurs and small business owners with practical marketing advice.

This week's episode featured Altstiel speaking about Generating Creative Ideas - discussing how the creative process works, what makes for "good" creative and when humor in marketing really works. He draws examples from his new book, Advertising Creative: Strategy, Copy, and Design, and discusses success stories from his experience working with various PKA Marketing clients.

You can listen to the entire podcast by clicking the icon below.