News Bloghttp://www.pkamar.comTue, 22 May 2012 11:48:49 GMTWed, 04 Apr 2012 16:11:40 GMTNichols Portland Selects PKA Marketing for Online Developmenthttp://www.pkamar.com/nichols-portland-selects-pka-marketing-for-online-developmentWed, 04 Apr 2012 05:00:00 GMTBruce Prom Nichols Portland, a division of Parker Hannifin Corporation, Portland, Maine has selected PKA Marketing for continued website and online development.

Nichols Portland is an industry leader in engineering and manufacturing precision pump components. Established in the 1930's, Nichols Portland is the world's largest manufacturer of gerotors, with production facilities and offices world-wide, serving clients including Chrysler, Ford, General Motors, Harley-Davidson and Ingersoll-Rand.

“We are looking forward to continuing to working with Nichols Portland on website and online media development,” said PKA President, Bruce Prom. “Nichols Portland is a great addition to our growing list of business-to-business clients.”

]]>http://www.pkamar.com/nichols-portland-selects-pka-marketing-for-online-developmentROYDAN Enterprises Picks PKA Marketing as Agencyhttp://www.pkamar.com/roydan-enterprises-picks-pka-marketing-as-agencyMon, 02 Apr 2012 05:00:00 GMTBruce Prom ROYDAN Enterprises Ltd., Manitowoc, WI, has selected PKA Marketing, Mequon, WI, to provide marketing communication services. ROYDAN is a leader in creating software for debt collection agencies across North America.

"We are looking forward to working with ROYDAN to develop and implement new strategies for the company's continued growth, as well as sustained long-term company branding and marketing efforts," said PKA President, Bruce Prom. "PKA will begin work with strategic planning, brand engagement, as well as creative platform and website development."


]]>http://www.pkamar.com/roydan-enterprises-picks-pka-marketing-as-agencySolid Partitions Selects PKA Marketinghttp://www.pkamar.com/solid-partitions-selects-pka-marketingWed, 15 Feb 2012 06:00:00 GMTKelly KrumseeSolid Partitions begins its brand development and marketing activities with PKA Marketing, starting with a new website and collateral material. Solid Partitions provides High Density Polyethylene (HDPE) materials for use in commercial and public buildings from its Waukesha, Wis. headquarters.

PKA president Bruce Prom stated, “We are very pleased to add Solid Partitions to our growing list of business-to-business clients. They are a good fit with our group of commercial construction, architectural and design partners.”

]]>http://www.pkamar.com/solid-partitions-selects-pka-marketingJohn Mader Heads PKA's New Medical Marketing Grouphttp://www.pkamar.com/john-mader-heads-pkas-new-medical-marketing-groupMon, 23 Jan 2012 06:00:00 GMTBruce PromPKA Marketing has created a new division to focus on the firm's growing list of clients in the medical and long-term care fields. John Mader, a leading health care marketing professional, has been named General Manager of the new Medical Marketing Group.

"We are very pleased to add John's expertise to our agency team. He not only brings a wealth of knowledge about medical marketing, but also adds to our in-house video and television editing capabilities," said PKA President Bruce Prom.

Mader brings expertise from two firms that specialized in the medical marketing. Services will range from strategic planning to execution of interactive marketing, training and web videos, patient and clinician education and more. The PKA Medical Marketing Group serves clients from San Diego to Cincinnati.


]]>http://www.pkamar.com/john-mader-heads-pkas-new-medical-marketing-groupPKA Develops New Microsite for Concordia University Wisconsinhttp://www.pkamar.com/pka-develops-new-microsite-for-concordia-university-wisconsinMon, 15 Aug 2011 05:00:00 GMT PKA MarketingConcordia University Wisconsin selected PKA Marketing to develop new materials for undergraduate student recruitment. Working with CUW’s marketing department and undergraduate enrollment team, PKA developed a new interactive microsite www.ExperienceConcordia.com and a new 2011-12 View Book. CUW has reported record increases in undergraduate enrollment in the last two years.

]]>http://www.pkamar.com/pka-develops-new-microsite-for-concordia-university-wisconsinWADE KOHLMANN JOINS PKA MARKETING AS VP STRATEGIC SERVICEShttp://www.pkamar.com/wade-kohlmann-joins-pka-marketing-as-vp-strategic-servicesMon, 15 Aug 2011 05:00:00 GMTPKA Marketing PKA Marketing announces that Wade Kohlmann has been hired to the position of Vice President of Strategic Services. Responsibilities involve strategic planning for PKA clients, client service and agency management. Specific duties include leadership and management of positioning, branding and planning engagements from inception through execution, along with mentoring and career development of account service staff.

]]>http://www.pkamar.com/wade-kohlmann-joins-pka-marketing-as-vp-strategic-servicesPKA HIRES KELLY KRUMSEE AS SOCIAL MEDIA/ACCOUNT COORDINATORhttp://www.pkamar.com/pka-hires-kelly-krumsee-as-social-mediaaccount-coordinatorWed, 03 Aug 2011 05:00:00 GMT PKA MarketingPKA Marketing announces that Kelly Krumsee has been hired to the position of Social Media/Account Coordinator. Responsibilities will include managing social media, supporting client services and public relations efforts for PKA’s growing list of clients.

Kelly is a 2010 graduate of the University of Wisconsin-Stevens Point and currently resides in Cedarburg, WI.

 

]]>http://www.pkamar.com/pka-hires-kelly-krumsee-as-social-mediaaccount-coordinatorPKA Donates Website to Cedarburg Cultural Centerhttp://www.pkamar.com/pka-marketing-donates-website-to-cedarburg-cultural-centerThu, 21 Jul 2011 05:00:00 GMTPKA Marketing PKA Marketing has developed a new website design for the Cedarburg Cultural Center. The new site was designed to provide a fresh look and more content than the previous site. What’s more, the new site integrates social media, on line merchandising and ticket purchasing, blog posts and video in an easy to navigate format. The site was designed using PKA’s Ready Web CMS, a content management system that allows clients to make changes in text and images themselves. By providing a template and training, PKA Marketing gives clients high content sites they can manage on their own, if they prefer.

 

]]>http://www.pkamar.com/pka-marketing-donates-website-to-cedarburg-cultural-centerPKA Celebrates 20th Year on Top 25 Listhttp://www.pkamar.com/pka-celebrates-20th-year-on-top-25-listTue, 07 Jun 2011 05:00:00 GMT PKA MarketingPKA MARKETING CELEBRATES 20th CONSECUTIVE YEAR ON THE TOP 25 LIST

PKA was ranked 16th in The Business Journal of Milwaukee's list of largest Milwaukee-area advertising agencies. This is the 20th consecutive time PKA has been on this prestigious list.

"After 25 years in business, PKA is proud to hold tight among the top 25 agencies in the area," says PKA president Bruce Prom. "We're in such great company and the competitive marketplace as of late has only made us stronger and forced us to work harder for our clients."

]]>http://www.pkamar.com/pka-celebrates-20th-year-on-top-25-listPKA Welcomes New Client Caleffi North Americahttp://www.pkamar.com/pka-welcomes-new-client-caleffi-north-americaWed, 04 May 2011 05:00:00 GMT pkamarketingPKA Marketing is pleased to announce our new partnership with Caleffi North America, Inc.

Caleffi North America, Inc,. based in Milwaukee, WI, has selected PKA to complete a variety of marketing services, including support for Caleffi Solar Water Heating Systems.

“We are pleased to provide literature for consumer and contractors as well as sales support material for Caleffi,” states PKA president Bruce Prom. “Our experience in marketing HVAC systems and residential water supply systems helps connect Caleffi with their customers.”

Caleffi North America is part of Caleffi s.p.a. which was founded in Gozzano, Italy in 1961. The company initially manufactured brass and steel fittings and accessories for other valve manufacturers. Today the firm manufactures and markets components for residential and commercial heating and plumbing systems for sale through heating and plumbing wholesalers.

Welcome to the PKA Marketing Family, Caleffi!

]]>http://www.pkamar.com/pka-welcomes-new-client-caleffi-north-americaZehnder-Rittling Selects PKA Marketinghttp://www.pkamar.com/zehnder-rittling-selects-pka-marketingMon, 25 Apr 2011 05:00:00 GMT pka marketingZehnder-Rittling, based in Buffalo, NY, has selected PKA Marketing for a variety of marketing services, including marketing consultation, advertising design and copy, public relations, case histories, collateral production, direct marketing, trade show support and promotions, media planning and placement, online marketing, photography and video production.

“We are pleased to add Zehnder-Rittling to our business-to-business roster of clients,” states PKA president Bruce Prom. “Our experience in marketing radiant and airflow systems fits very well with Zehnder-Rittling’s product mix.”

Zehnder-Rittling offers a wide range of heating, cooling and ventilation solutions for both new and retrofit applications in commercial buildings. Zehnder-Rittling is a member of the Zehnder Group with headquarters in Gränichen, Switzerland.

Welcome to the PKA Marketing Family, Zehnder-Rittling!

]]>http://www.pkamar.com/zehnder-rittling-selects-pka-marketingCME Resources Gets Socialhttp://www.pkamar.com/cme-resources-goes-socialThu, 03 Feb 2011 06:00:00 GMT pka marketing

A long-time client of PKA's, CME Resources of Mequon is now using PKA Marketing's social media services to build their reputation online as well as off. PKA will develop and carry out a social media strategy for the business to enhance their relationships with current and prospective continuing medical education attendees.
 
A sampling of the social media items that PKA will provide include:
  • Consulting on a social media strategy and development of a social media company policy
  • Development of a LinkedIn Company Page, Facebook Page, Twitter Profile, YouTube Channel, a blog and more
  • Design of custom backgrounds and welcome pages
  • Training for staff on each platform
CME Resources recognizes that if their competitors are not already out there using these social media tools - they soon will be. They see the benefit in developing and maintaining meaningful relationships with their customers in the virtual world and look forward to providing their customers with valuable information about the industry they share.
 
We look forward to guiding CME Resources as they venture into what seems like the Wild West for those unfamiliar to the social media world. It's going to be a fun ride!

]]>http://www.pkamar.com/cme-resources-goes-socialPKA to Assist Mikkelson Builders With New Marketinghttp://www.pkamar.com/mikkelson-buildersMon, 31 Jan 2011 06:00:00 GMT pka marketingMikkelson Builders has joined the ranks of Milwaukee-area businesses entrusting PKA Marketing with development of strategic marketing communication tools for their business. This Mequon-based business has been building and leasing office space in Mequon, Germantown, Pewaukee and Delafield since 1977. Their commitment to quality, value and superior craftsmanship - the foundations Mikkelson Builders has built upon since 1908 - are key aspects of the business, and PKA plans to help spread the word.

We're proud to be working with Mikkelson on various new marketing materials, including print, Web, direct marketing and out-of-home ads for commercial and residential markets.

Welcome to the PKA Marketing family, Mikkelson!

]]>http://www.pkamar.com/mikkelson-buildersFracek to Present at Women in Management Luncheonhttp://www.pkamar.com/fracek-to-present-at-women-in-management-luncheonFri, 07 Jan 2011 06:00:00 GMT PKA MarketingSarah Fracek, PKA Marketing account executive and social media director, will present during an upcoming Women in Management, Inc. luncheon in Green Bay on January 12, 2011.

Fracek will be speaking about "How to Reach Your Audience in the Digital Age" and will discuss how the addition of so many new mediums, marketers are actually better poised to tailor their messages to specific consumers – spending money more wisely on highly targeted audiences. For more information about the luncheon, visit the WIMI Web site.

]]>http://www.pkamar.com/fracek-to-present-at-women-in-management-luncheonAltstiel Appears on "Power to the Small Business" Podcast.http://www.pkamar.com/altstiel-appears-on-power-to-the-small-business-podcastThu, 23 Dec 2010 06:00:00 GMT PKA Marketing

PKA partner, vice president and creative director Tom Altstiel made a guest appearance on the popular Power to the Small Business internet podcast show this week. The show, hosted by Jay Ehret of The Marketing Spot, brings the brightest marketing minds to the airwaves to provide entrepreneurs and small business owners with practical marketing advice.

This week's episode featured Altstiel speaking about Generating Creative Ideas - discussing how the creative process works, what makes for "good" creative and when humor in marketing really works. He draws examples from his new book, Advertising Creative: Strategy, Copy, and Design, and discusses success stories from his experience working with various PKA Marketing clients.

You can listen to the entire podcast by clicking the icon below.

]]>http://www.pkamar.com/altstiel-appears-on-power-to-the-small-business-podcastPKA Moves to New Locationhttp://www.pkamar.com/pka-moves-to-new-location1Mon, 01 Nov 2010 05:00:00 GMT PKA MarketingAfter 26 years at our 11053 North Towne Square Road location, we've moved 1.5 miles north to 1009 West Glen Oaks Lane, Suite 107, Mequon. The new space, on two floors, is brighter, larger and offers more flexibility for growth as well as the ability to upgrade equipment and expand in-house photography capabilities. When we get settled in, please stop in for a visit. We're sure you'll like the change as much as we do.

]]>http://www.pkamar.com/pka-moves-to-new-location1Joy LeClair Promoted to Media Plannerhttp://www.pkamar.com/joy-leclair-promoted-to-media-plannerFri, 08 Oct 2010 20:48:17 GMTPKA MarketingPKA Marketing announces that Joy LeClair has been promoted to the position of Media Planner from her current position of Media Buyer. She has been with PKA Marketing since 1999.

"Joy has done an outstanding job of handling increased media activity for the agency," states President Bruce Prom. "She works directly with clients and representatives for print, broadcast, online and outdoor media to effectively plan and buy space and time."

]]>http://www.pkamar.com/joy-leclair-promoted-to-media-plannerSarah Fracek Promoted to Account Executive / Social Media Supervisorhttp://www.pkamar.com/sarah-fracek-promoted-to-account-executive-social-media-supervisorFri, 08 Oct 2010 21:20:47 GMT PKA MarketingPKA Marketing announces that Sarah Fracek has been promoted to the position of Account Executive/Social Media Supervisor, taking a larger role in strategic planning, new business development and account management and direction. She has been with PKA Marketing since April 2009 as an Account Manager/Social Media Specialist.

"Sarah has done an outstanding job in account service for some of our largest accounts," states President Bruce Prom. "She works directly with clients to plan strategy and manage projects. Sarah offers expertise in social media and interactive marketing, in addition to her broad skills in all aspects of advertising, PR and marketing."

Her duties include assisting with strategic planning and execution of marketing plans for the agency's clients, as well as managing the day-to-day contact with the clients.

Fracek is a graduate of the University of Wisconsin-La Crosse and currently resides in West Allis, Wis.

]]>http://www.pkamar.com/sarah-fracek-promoted-to-account-executive-social-media-supervisorPKA Marketing wins Telly® for Concordiahttp://www.pkamar.com/tellyFri, 08 Oct 2010 20:48:54 GMTTom AltstielA 30-second commercial for Concordia University Wisconsin’s Green Bay center won a national Telly Award. The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. The 31st Annual Telly Awards received over 13,000 entries from all 50 states and 5 continents.]]>http://www.pkamar.com/tellyPKA Marketing produces 25th Anniversary Video for Cedarburg Cultural Centerhttp://www.pkamar.com/cedarburg-cultural-centerFri, 08 Oct 2010 20:49:09 GMT Tom AltstielTo celebrate the organization’s 25th anniversary, the Cedarburg Cultural Center selected PKA to produce a commemorative video to recognize the past, celebrate the future and look forward to the future. The video features interviews with founders and leaders of the organization from the past and present.

]]>http://www.pkamar.com/cedarburg-cultural-center